Since coming to Machinima in 2015 as Senior Vice President, Strategy and Business Development. James Glasscock has been a driving force in defining Machinima’s strategy and negotiating partnerships that enhance the company’s market-leading product offerings, distribution reach and advertising scale across all platforms globally. He manages the company’s relationship with strategic platform partners and coordinate internal and external resources to identify, incubate, operationalize and launch Machinima’s strategic initiatives.
Glasscock boasts more than 15 years of comprehensive industry experience, primarily in leadership positions for numerous digital and media entertainment companies. Prior to Machinima, he worked at Playboy Plus Entertainment (Playboy Television), where he rose to the rank of Senior Vice President, Strategic Planning & Operations. While at Playboy he increased viewership across linear television and video on demand (“VOD”) distribution, spearheaded key organization enhancement initiatives and decreased costs by redefining partnerships and renegotiating existing contracts.
Prior to Playboy, Glasscock managed his own consulting and business optimization enterprise, Front Row Ventures. He also spent three years as COO and CFO at Synergy Beverages and three years as Director, Digital Business Development at Turner Broadcasting System.
Glasscock holds a Bachelor degree in Accounting from the University of San Diego. He is a decorated U.S. Navy Veteran and was named the Sailor of the Year for Destroyer Squadron One.