Jody Raida is an industry leader in branded entertainment with over 18 years experience developing, packaging, producing, distributing and monetizing media in all formats, including film, television, digital media, and original content for emerging platforms. She is the head of branded entertainment at mcgarrybowen where she develops and produces original entertainment properties across all formats for clients including Intel, Marriott, Crayola, Northrop Grumman and United Airlines.
Prior to mcgarrybowen, Jody was Director of Branded Entertainment for Emmy-nominated production company Leftfield Pictures where she launched a branded entertainment division and developed original multiplatform content experiences for leading brands; and Head of West Coast Television Development for Condé Nast where she developed television programming for the entire slate of Condé Nast magazines includingVogue, Vanity Fair, Glamour, GQ, Wired,andLucky, for networks including CBS, Bravo, Sundance, MTV and Discovery Channel. Additionally she created and executive producedThe Fashionista Diaries, a ten-part docudrama series about the fashion industry on SOAPnet/ABC with Jane Magazine, Estee Lauder, and Charlotte Ronson.
Before moving into entertainment, Jody began her career in advertising, holding positions at Grey Advertising New York and McCann-Erickson Budapest, where she created campaigns for brands including ABC Television, American Express, and Coca-Cola.