Speaker Melissa Dennis - STREAM Market 2016
Fairmont Miramar Hotel | Santa Monica, CA | June 6–7, 2016

Speaker Melissa Dennis

Melissa Dennis

Senior Brand Manager, U by Kotex®

Kimberly Clark

Melissa Dennis is the Senior Brand Manager for the U by Kotex® brand in North America. She is responsible for developing and executing brand plans in the 24 month horizon to drive profitable growth, with a focus on ensuring the brand connects with the consumer in a real and relatable way. 

Launched in 2010, the U by Kotex® brand has driven innovation in both marketing and products, changing the landscape of the feminine care category with a bold and edgy approach that isn’t afraid to tell it like it is. This passion for change has continued, as over the last two years the brand has accelerated the use of digital media to connect with consumers where they are, in particular Instagram and YouTube.     

Speaking at: Where Scripted and Branded Entertainment Collide

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