Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Roopak Saluja drives Sooperfly and The 120 Media Collective as Founder & CEO. Through its subsidiaries – Jack in the Box Worldwide, Bang Bang Films and Sniper. The business creates, produces, distributes, monetizes, and engages audiences around, and promotes multi-platform content for, brands globally.
Roopak turned entrepreneur in 2006 with the launch of Bang Bang Films-India’s International Production Company, which was named India's second fastest growing company across all sectors (source: AllWorld Live) in 2010. The commercials production vertical evolved to become Sniper in April 2015.
In 2009, he launched Jack in the Box Worldwide, which has grown to be one of South Asia’s most reputed and heavily awarded digital agencies. The agency handles digital and content marketing mandates for some of the country’s and the region’s largest and most prominent advertisers such as Unilever, PepsiCo, Reckitt Benckiser, Amazon, Novartis, Aditya Birla Group and the Taj Group among others.
In 2015, he founded Sooperfly, a network of digital content brands that agglomerates audiences through a mix of content and context. Sooperfly’s portfolio consists of brands like Sooperstage, Mission Everest and The Tara Sharma Show, presenting brand partners and advertisers with a variety of deeply engaged audiences.
Account management at Young & Rubicam Budapest marked the beginning of Roopak’s advertising career. He trained there on the Kraft Foods and Danone accounts. In his next assignment at Ogilvy & Mather Paris, he ran the Motorola account for Europe, Middle East & Africa, and managed the development of theHellomotocampaign. His extensive experience has led to various speaker and jury positions as well as awards and recognitions globally.
An MBA from INSEAD (where he is also a guest lecturer now), Roopak’s education, work and life have allowed him to live in ten countries on six continents and he speaks nine languages. He has also been a trance DJ, performing around the globe and co-founding his own trance label, Procyon Records (Budapest & Paris). His eclectic interests span Japanese cuisine, single malts, Tintin and trivia. He lives in Bombay with his wife and two sons.