Chief Creative Officer and Co-Head CAA Marketing, a division of Creative Artists Agency
Creative Artists Agency
Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Goodman works in the Los Angeles office and helps provide corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Jimmy John’s, Coca-Cola, General Motors, Diageo, Chipotle, Neiman Marcus, Fender, and Anheuser-Busch InBev, among others.
CAA Marketing recently developed Neiman Marcus' next generation marketing platform: Make Some Noise. The platform champions "women who rock" in fashion, film, art, tech, and more across many media channels, including a signature live experience at SXSW 2014 and 2015. CAA Marketing was also the driving force behind Chipotle’s “Cultivate” campaign, including the animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and its follow-up “The Scarecrow.” The campaign has won four Cannes Grand Prix awards in four different categories in the past three years.
CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, nine Webby Awards in six years for four different clients, and eight Emmy nominations and four wins for clients Old Navy, Chipotle, and Dolby.
Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas~Delaney, and Ogilvy & Mather.
Under Goodman’s leadership, CAA Marketing’s work has been selected as one of TED’s “10 Ads Worth Spreading,” and in 2014 and 2015, Goodman was named to both Fast Company’s Most Creative People in Business 1000, The Adweek Creative 100 and Ad Age’s Creativity 50 List.
Outside of advertising, Goodman's successes include creating and executive producing a show for FOX Sports, developing the partnership between 24-Hour Fitness and NBC's The Biggest Loser, co-founding content-meets-commerce startup Honeyshed, and writing music videos which earned multiple MTV Music Video Awards nominations for artists ranging from Fatboy Slim and Linkin Park to Miley Cyrus and Mariah Carey. He is on the faculty at his alma mater UCLA.