David Freeman is the Co-Head of the Digital Talent and Packaging group at leading entertainment and sports agency Creative Artists Agency (CAA), with offices in Los Angeles, New York, London, Nashville, and Beijing. Freeman is based in the Los Angeles office and works with the agency’s traditional and digital endemic clients to guide them through the ever-evolving digital marketplace to secure innovative content partnerships with digital distributors, new media platforms and advertisers.
Prior to joining CAA, Freeman served as General Manager of MATTER, Edelman Sports and Entertainment Marketing. He initially co-founded MATTER in 2003 to forge and develop marketing partnerships for brands, entertainment companies, and content creators. Freeman was instrumental in expanding MATTER into new markets, driving new business, and leading the creation of its digital content offering. MATTER was acquired by Edelman in 2006.
Prior to founding MATTER, Freeman led a joint venture between OMD and Aaron Walton Entertainment, two leading media and entertainment companies within Omnicom. Previously, he held positions within CNB Entertainment, an entertainment finance and development company, and NFL Properties in its Corporate Sponsorship Sales and Marketing Division.
Throughout his career, Freeman has worked with an array of corporate and digital media companies in the entertainment space, including Yahoo!, YouTube, Maker Studios, AOL, Xbox, Machinima and Fullscreen as well as brands like Pepsi, Samsung, Marriott, Clorox, Symantec, Intel, Brita and Nissan.
Freeman graduated from Emory University with a degree in Political Science.