Bonnie Pan has served as President, Endemol Beyond USA, since March 2016.
Endemol Beyond USA, a division of Endemol Shine North America, is an award-winning digital production and distribution studio specializing in premium online content and channels. Endemol Beyond USA recently launched the ICON Network, the first worldwide premium lifestyle network with digital pioneer Michelle Phan and eSports and gaming SMASHER Network with flagship series Legends of Gaming. Its content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV.
Before joining Endemol Beyond USA, Pan was Executive Vice President of Programming at Maker Studios, where she was responsible for original series in the Gaming, Lifestyle, Family and Entertainment categories since August 2014. While with Maker, Pan oversaw the development and distribution strategy on more than 70 scripted and unscripted series, including a recent ground-breaking deal with History Channel for late night comedy programming. She also spearheaded strategic partnerships with Maker Labs creators including James Franco, Will.i.am, Warrior Poets (Morgan Spurlock) and more to co-create and develop content for digital environments.
Pan identified and established partnerships with divisions inside The Walt Disney Company, which included non-fiction projects with ABC News, History Channel and Lucas Film. Pan also led creative relationships with Maker talent to leverage their voice into new formats and series such as Scare PewDePie with PewDePie, Wonderquest with StampyCat, Pugatory with CutiePieMarzia, Party Fun Times with Taryn Southern, among others.
Prior to her role with Maker Studios, Pan was Head of Global Programming and Audience Development at Yahoo! Video from 2011-2014. While at Yahoo!, she led strategy and execution of all original programming including Yahoo!’s expansion into long form content. Pan brought former NBC comedy Community to Yahoo! and launched numerous series including Other Space with Paul Feig, Sin City Saints with Mike Tollin, Burning Love with Red Hour (Emmy-nominated), Cybergeddon from Anthony E. Zuiker which received the Digiday Video Award for Best Video Destination Entertainment (2012) and Electric City with Tom Hanks.
In 2009, Pan was named Director of Entertainment Programming & Operations at Yahoo! Entertainment. In that role, she built Yahoo!’s first original programming team which included content across music, lifestyle, celebrity, TV and movies. She first joined Yahoo! in 2007, as Executive Producer and Product Lead of Yahoo! Broadway. Pan created custom-built product experiences around the world of Broadway, including original non-scripted series with top theater producers.
Pan began her professional career working on Tom Stoppard's Broadway production of Jumpers followed by Manhattan Theatre Club, where she worked in the office of the Executive Producer.
Pan holds an M.F.A. in Theatre Management & Producing from Columbia University and a B.A. in Drama from Catholic University of America.