Session

Paid Influencer or Authentic Original?

Tuesday, June 7, 2016
2:15 PM - 3:00 PM
Wedgewood Ballroom

Sponsored content has long been a mainstay in the online influencer ecosystem. Almost as long as streaming platforms have existed, online creators have been pairing with brands to promote everything from coffee creamer and boutique hotels to gaming consoles and home décor. The pay-off to the advertiser is in the ability to reach a young and often hyper-engaged audience with a direct message delivered by someone they care about. But, beyond some extra dollars, what’s in the partnership for a creator? This panel puts these collaborations under the microscope with top influencers across platforms dishing on their favorite ad partners and how they walk the line between paid spokesperson and authentic original.