Session - STREAM Market 2016
Fairmont Miramar Hotel | Santa Monica, CA | June 6–7, 2016

Session

Paid Influencer or Authentic Original?

Tuesday, June 7, 2016
2:15 PM - 3:00 PM
Wedgewood Ballroom


Sponsored content has long been a mainstay in the online influencer ecosystem. Almost as long as streaming platforms have existed, online creators have been pairing with brands to promote everything from coffee creamer and boutique hotels to gaming consoles and home décor. The pay-off to the advertiser is in the ability to reach a young and often hyper-engaged audience with a direct message delivered by someone they care about. But, beyond some extra dollars, what’s in the partnership for a creator? This panel puts these collaborations under the microscope with top influencers across platforms dishing on their favorite ad partners and how they walk the line between paid spokesperson and authentic original.

Moderating:


Philip Daniels
Partner
Ginsburg Daniels

Featuring:


Meghan Camerena
Host/Actor
Strawburry17

Amanda Cerny
Model/Actor/Influencer

Lele Pons
Internet Personality

Jody Simon
Partner, Production Department Chair
Fox Rothschild

Tim Staples
Co-Founder and CEO
Shareability

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