Session
Paid Influencer or Authentic Original?
Tuesday, June 7, 2016
2:15 PM - 3:00 PM
Wedgewood Ballroom
Sponsored content has long been a mainstay in the online influencer ecosystem. Almost as long as streaming platforms have existed, online creators have been pairing with brands to promote everything from coffee creamer and boutique hotels to gaming consoles and home décor. The pay-off to the advertiser is in the ability to reach a young and often hyper-engaged audience with a direct message delivered by someone they care about. But, beyond some extra dollars, what’s in the partnership for a creator? This panel puts these collaborations under the microscope with top influencers across platforms dishing on their favorite ad partners and how they walk the line between paid spokesperson and authentic original.
Moderating:
Philip Daniels
Partner
Ginsburg Daniels
Featuring:
Meghan Camerena
Host/Actor
Strawburry17
Amanda Cerny
Model/Actor/Influencer
Lele Pons
Internet Personality
Jody Simon
Partner, Production Department Chair
Fox Rothschild
Tim Staples
Co-Founder and CEO
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