Session
Anatomy of Branded Content
Monday, June 6, 2016
12:00 PM - 12:45 PM
Wedgewood Ballroom
It’s official: Branded content is hot. In fact, there are plenty of studies out there to show how audiences, particularly young digital video consumers, are increasingly receptive to messages from their favorite brands. But there’s a catch. It’s got to be done well. Learn from the experts on how to get it right the first time. From writing and casting to marketing and distribution, this panel will shed light on the art of branded content.
Moderating:
Josh Mandel
Managing Director, ADHD
All Def Digital
Featuring:
Jae Goodman
Chief Creative Officer and Co-Head CAA Marketing, a division of Creative Artists Agency
Creative Artists Agency
Chris Lenz
SVP, Creative and Production
Viacom Velocity
Selma Turajlic
Co-Founder
Little Dot Studios
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