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Best in Class Case Study "Burning Love"

Tuesday, June 4, 2013
10:15 AM - 11:15 AM
Wedgewood Ballroom


If you possess even a hint of cynicism about love forlorn wannabe stars looking for their soulmate on popular show like the ‘The Bachelor/Bachelorette’, then you’re probably enamored with Yahoo’s red-hot web seriesBurning Love, the biting parody of contestants vying for true love…and a little fame along the way.

With an all-star cast (Ken Marino, Michael Ian Black, June Diane Raphael, Paul Rudd, Jennifer Aniston, Kristen Bell, Michael Cera and Ben Stiller), two seasons under their belt, a multi-platform franchise and a rabid fan base,Burning Love has become one of the quintessential success cases of original web programming.

STREAM will explore how the deal came together, the role of each player, the key ingredients of the show’s success, and of course what’s in store for Season Three’s ‘Burning Down the House’.

Moderating:


Jesse Cleverly
Creative Director
Connetive Media

Featuring:


Chris Jacquemin
Head of Digital
WME Entertainment

Erin McPherson
Head of Content Strategy, Acquisitions and Programming
Yahoo!

Amy Powell
President
Paramount Insurge / Paramount Digital Entertainment

Mike Rosenstein
Producer
Red Hour Films

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